How can an app benefit you brand?
- Apps allow you to be visible to your customers at all times
- They allow you to create a direct marketing channel
- They build on brand recognition and aid in consumer engagement
- Who out of your competition has one? Probably none
We now offer TWO routes for app design to suit your budget!
Traditional Mobile App Design
The traditional mobile app works across all platforms and will be built with the latest modern technologies to ensure great User Experience.
The back-end would be built using Amazon Web Services, a highly scalable infrastructure that only charges you for what you use, so you don't end up overpaying for hosting services. As your business grows, so will the resources, to ensure you don't hit memory limits and have 0% downtime. This can all be managed in a billing dashboard with alerts to avoid bill shock.
The downside of taking the traditional mobile app path is that you will have two sources to administrate and maintain (website & mobile app), this can lead to inconsistencies across the two and higher support costs. The upside is that it can have a more of a native app feel to it.
Progressive Web App Design
PWAs are suggested by some as the replacement for mobile apps. You build one application that becomes both your website and your mobile app. PWAs also have great features such as the ability to work offline, easier to update than native apps and can be shared via a URL without complex installation procedures.
The front-end would be built with React + Redux without the need to use a mobile library such as React Native.
The back-end would be the same as the traditional mobile app.
The upside to a PWA is you'll be able to manage all of your apps in one place (products, purchases, customers etc.) Receive reports on your whole network of customers on all platforms and also lower support costs.
By 2020 6.1 billion people will use smartphones leading to an even heavier dependence on apps in everyday life! They're not just for the big brands anymore
If you’d like to talk to us about how we can help your brand grow with an app then clicky clicky.
Smiths' Hairdressers Rebrand
Areas Covered: Branding, Web Design, Signage, Digital Design and Design for Print.
Rebrand for Smiths' Hairdressers Bromley.
The goal for this design brief (link above) was to convey a strong ethical approach and personality to reflect a switch to vegan only products without coming across trend based or alienating current clients while implying high end status and introducing a wider market. Smiths' outlined being a hairdresser first with strong ethical values. Therefore it did not mean that the aesthetic side of the branding needed to look ‘vegan’
In the previous logo an apostrophe was not used, which in its rightful place before the ‘s’ would imply ownership of the Salon by one person. However the team and clients combined are what makes smiths' so the apostrophe has been brought in after the ‘S’ to denote plural ownership.
Smiths is an ethically conscious, high end, modern salon specialising in classic beauty.
“I just wanted to say that re branding on Smiths Hairdressers in Chatterton Road is fantastic. I live near Chatterton Road so caught the shopfront impact walking up on Saturday. I had heard about the new branding a while ago but I had not appreciated that it would be such a great change. ”
— Yvonne Mantle
The typeface for the design of the logo employs characteristics of all these focus points. It is both clean/modern and classic/elegant at the same time but also wouldn’t look out of place embossed on vegetable crates.
Bearing in mind the ethical direction Smith's have chosen to take it became apparent that they are equal parts compassion and passion for their craft. From this the two were were joined creating the tagline Compassion.
This project involved research, concept creation, logo design, design for print, web design and consultation on an ongoing basis.
Please check out Smith's Hairdressers at www.smithshairdressers.com
All design work and copy ©Ollie Johns | Graphic Design 2017